Edify Digital
Performance marketing made simple.
Reach the right people, at the right time, with the right message, backed by 26 years of hands-on digital marketing experience.
Edify Digital helps ambitious ecommerce and lead-generation businesses grow through paid media, programmatic and commercially focused strategy.
Sydney based. Working across Australia and internationally.
Learn about EdifyLet’s talk about your growth.
Tell Ed a little about your business and what you’re looking to achieve.
- 26 years
- Digital marketing experience
- Paid media
- Across search, social and programmatic
- Australia + international
- Local and cross-market campaigns
- Founder-led
- Senior strategy and direct involvement
Ed's career experience
Experience built across ambitious brands.
Before founding Edify Digital, Ed built his career across leading agencies in the UK and Australia, working across local and international campaigns.
Ed's experience includes work with brands such as:
- Net-a-Porter
- Saga
- Michael Page
- Tradelink
- Universal Music Group
- Macquarie University
- T2
- Virgin Active
- Casio
- Archie Rose
- Medik8
That experience spans sectors such as ecommerce, education, retail, fitness and consumer brands.
What we do
Paid media built around your business.
No one-size-fits-all channel plan. Edify combines platform expertise, commercial thinking and transparent communication to build a media strategy around the goals that actually matter.
Why Edify
Senior experience without the big-agency layers.
Edify was created to bring senior performance marketing experience closer to the businesses it serves.
Clients should understand what is happening, why decisions are being made and where their investment is going.
Great performance marketing is not about chasing every new platform or trend. It comes from disciplined strategy, careful testing, transparent reporting and a genuine partnership between agency, business and media partners.
How Edify works
A straightforward way of working.
Four stages, applied with judgement rather than as a rigid process.
- 01
Understand
Start with the business, commercial goals, customers, existing performance and current challenges.
- 02
Build
Develop the channel mix, targeting, measurement framework and campaign strategy around those goals.
- 03
Test & Learn
Launch, test and optimise based on real performance rather than assumptions.
- 04
Grow
Use the evidence to improve efficiency, identify opportunities and scale what is working.
International growth
Taking your growth into new markets?
Edify works with brands looking to reach customers locally and internationally, combining paid media expertise with market research, localisation and local-market considerations.
- Australia and New Zealand
- United Kingdom and Europe
- Wider APAC markets
- International paid campaigns
- Local platform and media considerations
- Localisation and transcreation
Founder
Meet Ed Jones.
Ed has spent 26 years in digital marketing across the UK and Australia, with experience at The Search Works, Harvest Digital, iProspect, Croud and Online Marketing Gurus before founding Edify Digital.
He relocated to Australia while helping grow Croud's ANZ and APAC presence, then spent six years leading paid media at Online Marketing Gurus.
What you can expect
Good marketing starts with the right relationship.
Edify is built around clear thinking, honest communication and working closely with the businesses we support.
- Honest.
- Straightforward advice focused on what will genuinely move your business forward.
- Transparent.
- Clear strategy, reporting and communication, so you always know what is happening and why.
- Supportive.
- Senior marketing support that works alongside your team and feels like an extension of your business.
- Authentic.
- No buzzwords or one-size-fits-all playbooks. Just thoughtful strategy, testing and continuous improvement.
Next step
Looking for a better way to grow?
Tell Ed what you're trying to achieve and where your marketing is today. The first conversation is simply about whether Edify can help.